With the critical year-end fundraising season approaching, nearly every fundraiser is looking for the secret strategy to raise more money at year-end than ever before. So we analyzed 2400 year-end fundraising emails from top-nonprofits in 2019 to find new ways to cut through the year-end fundraising clutter. We asked questions such as: » When is the best time to send an email? » Who should your emails come from? » What's more important...Giving Tuesday or December 31st? » Should you use a count-

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