Content to transactions: Flipkart’s big bet on creator-fuelled commerce in India
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Content to transactions: Flipkart’s big bet on creator-fuelled commerce in India
At a crowded event in Mumbai, Flipkart’s Ramesh Gururaja is painting a vivid picture. He’s describing a modular space where creators can film product demos in professionally lit booths that can shift, quite literally, from a Santorini kitchen to a Chennai beach overnight. It sounds part film set, part shopping mall, and entirely unlike anything
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