Roku will be the first major streamer to use measurement firm iSpot‘s Outcomes at Scale metric as the companies look to improve targeting for advertisers. The partnership was announced Tuesday at CES.

Long sales cycles, low conversion volume, and multi-stage purchase journeys make measurement and attribution harder, creating real obstacles to campaign optimization. For B2Bs and brands selling ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

MATLAB is a leading environment for numerical computing, algorithm design, and data analysis used by engineers, researchers, and students worldwide. Prices matter because the total outlay depends on ...

Using the right model and the right prompt is only part of the enterprise AI challenge, it's also critical to optimize the prompt. The breakthrough in prompt optimization arrives alongside Databricks' ...

1 College of Hydraulic and Civil Engineering, Xinjiang Agricultural University, Urumqi, Xinjiang, China 2 Xinjiang Key Laboratory of Water Engineering Safety and Water Disaster Prevention, Urumqi, ...

Nissan Motor held a media briefing on September 17 to outline its plans to reduce variable costs in vehicle production, aiming to cut JPY250 billion (approx. US$1.7 billion) by fiscal 2026 (April 2026 ...

Abstract: This paper presents a comprehensive trajectory and flow optimization framework in multi-part, multi-location pick-and-place operations using Nonlinear Model Predictive Control (NLMPC). The ...

This post was sponsored by Writesonic. The opinions expressed in this article are the sponsor’s own. AI search now makes the first decision. When? Before a buyer hits your website. Not you. Your brand ...

Nearly a quarter (24%) of buy-side trading desks plan to implement internal AI technologies for trade execution in the next 12 months, with 15% already doing so, according to a new report from Crisil ...