While investors are focused on a potential blockbuster deal, the streamer's biggest growth driver is hiding in plain sight.

The streaming giant's management team has made another successful pivot.

Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season.

Netflix (NASDAQ: NFLX) have been distracted of late, and it's easy to understand why. Late last year, the company agreed to acquire studio and streaming assets from Warner Bros. Discovery in a deal ...

Advertising revenue at Netflix has risen rapidly -- and is now expected to double to $3 billion globally this year from $1.5 billion in 2025, and to comprise 10% of all connected TV advertising (CTV) ...

YouTube just crossed a massive financial milestone. Fresh numbers from Alphabet show the video giant pulled in over $60 billion in revenue during the last fiscal year, edging past Netflix on a yearly ...

“Bridgerton” has become one of Netflix’s most valuable franchises. Audience demand for the show following the first batch of episodes in Season 4 suggests that momentum has been building, which is a ...

Netflix announced that it will not raise its bid for Warner Bros. Discovery after the media giant's board deemed a sweetened, ...

The true crime genre has long relied on an understanding with the viewer: we accept a certain level of artifice in exchange for the truth. We tolerate shadowy silhouettes, distorted voices, and ...

Netflix unveils a conversion API; some publishers are using AI tools to expand their footprints; and CFOs are getting more involved in marketing decisions.

Japan‘s premium streaming sector grew 15% in 2025 to hit revenues of $7.2B, according to Media Partners Asia (MPA). A combination of an expansion of ad-supported tiers, more local content, and live ...