In today's world, businesses have a wealth of data at their fingertips. However, data will be of no use to a business if it is not utilized to gain insights and make informed decisions to enhance ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For decades, predictive analytics was a capability largely reserved for companies with deep ...

Clay Halton was a Business Editor at Investopedia and has been working in the finance publishing field for more than five years. He also writes and edits personal finance content, with a focus on ...

Epic approved Excel Medical’s patient surveillance and predictive algorithm platform for its App Orchard, Excel Medical confirmed May 8. Epic’s App Orchard provides an online marketplace for ...

Dive into the world of predictive analytics. Unlock insights, understand real world use cases and harness future trends in data science. Editor's Note: This article has been updated on February 2, ...

The power of data is resonant in the modern business world. Now valued at $37 billion, the analytics industry is thriving like little else in the world’s economy. As a subset of data services, ...

Predictive analytics offers brands a powerful tool to boost customer retention and improve the customer experience. By leveraging data and predictive modeling, brands can gain granular insights into ...

Data analysis forms the backbone of modern marketing ecosystems. Every marketing campaign that you run can be analyzed vis-a-vis user behavior, messaging, demographics and so on. While the jury is ...