Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. The U.S. government is being pressured to mandate ...
Food labels can be confusing, and telling the difference between similar-sounding claims on food packages is sometimes downright baffling. Does “multigrain” mean “whole grain”? Which will have less ...
Food packaging is becoming a hot spot for marketing claims but how do you know which ones are legit and helpful, and which ...