Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

Please note: This item is from our archives and was published in 2021. It is provided for historical reference. The content may be out of date and links may no longer function. Excel’s Analysis ...

Microsoft Excel’s Data Analysis Toolpak is an invaluable add-in for those who require complex statistical or engineering analyses. This powerful feature allows users to execute a variety of data ...

Let me be upfront: this post will contain statistics. Not the fun, pithy kind like “60 percent of statistics are made up on the spot,” but actual cold, hard statistical practices. Joking aside, I’m ...

Conclusive research is a structured data collection technique that provides detailed, factual information that's useful in decision-making. Descriptive marketing research is a form of conclusive ...

From counting steps with a smartwatch to visiting this website, nearly everything we do generates data. But just collecting statistics, measurements and other numbers and storing the information is ...

Data analytics is a discipline focused on extracting insights from data. It comprises the processes, tools, and techniques of data analysis and management, including the collection, organization, and ...

A new approach for exploratory factor analysis (EFA) of data matrices with more variables p than observations n is presented. First, the classic EFA model (n > p) is considered as a specific data ...