In a saturated B2B market, it’s not enough to claim “efficiency,” “scalability” or “innovation” anymore. To break through the noise and capture the attention of decision-makers, companies must go ...
So, you’re looking to really nail down your B2B marketing strategy? It’s not always easy, right? You’ve got different people ...
Karolyn Raphael is President & CEO of Winger Marketing, a marketing and PR agency known for its strategic B2B campaigns and media training. If someone offered the CFO of a B2B company a strategy that ...
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