Most people use the terms “optical illusion” and “visual illusion” interchangeably, much like “fluid” and “liquid” or “sofa” and “couch” are synonyms. At first glance, this might be seemingly pedantic ...

A new optical illusion, shared by TikTok creator Mia Yilin, has gone viral across social media. According to a video posted ...

The study of visual illusions in animals provides a compelling window into both the evolutionary continuity and diversity of perceptual processes. Research indicates that many species, from domestic ...

It's a funhouse for our perceptions, built for the TikTok age. But the visual tricks are windows into how the mind works, and they fascinate scientists. "The brain uses all the information it can get ...

A new optical illusion excellently illustrates just how finicky our eyes are when it comes to perceiving colors.

Visual perception of motion and its accompanying illusions has long fascinated neuroscientists and psychologists alike. This research field examines how the brain compensates for inherent neural ...

Allen Institute researcher Jerome Lecoq points to one of the diagrams that was used in a study focusing on how the brain interprets optical illusions. (Allen Institute Photo / Erik Dinnel) Our brains ...

To ensure the subjects blend into the background, precision is required in the creation of the jumpers and the staging of the ...

This video presents a visual challenge that looks simple at first but quickly becomes frustrating. Viewers are asked to focus ...

Immersive VR and XR now allow perceptual science to be conducted under rich, interactive conditions that approximate everyday sensorimotor engagement better ...

I first encountered the McGurk effect in a neuroscience class. My professor played a video of a person moving their lips as if saying “ga,” while the audio track played “ba.” Most students heard ...

New York — At the Museum of Illusions in New York City, around every corner is a wonder for the eyes. There's a vase that's a face, art that moves with you, and a room that seems to go on forever.