Pocket Gamer.Biz

Unity: Global rewarded ad engagement rose by 3.2% in 2023

Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024. Engagement with the format is said to be highest ...
AdExchanger

Back To The Original Unity; OpenAI’s Ads Pilot Earns Its Wings

As Epic Games Co-Founder and CEO Tim Sweeney put it in a memo: “Market conditions today are the most extreme we’ve seen since those early days, with massive upheaval in the industry accompanied by ...

Unity Soars After Axing a Business, Here's Why

Unity Software's strategic decision to exit its legacy ad business clarifies its growth path, sending a strong signal of ...
Polygon

Mobile developers boycott Unity ads in pricing change protest

Mobile game developers and publishers, with hundreds of games and millions of installs, are protesting Unity’s new controversial install-based pricing model by turning off ad monetization services for ...
Hosted on MSN

Unity Software Surges As Wall Street Sees Ad Tech Revival: Retail Compares Stock To GameStop

Wall Street analysts expressed optimism about the video game software developer Unity Software Inc. (U), citing confidence in the company’s advertising products. Morgan Stanley noted an encouraging ...
Nasdaq

Unity’s New Ad Solutions Drive Stock to 52-Week High

Unity Software (NYSE: U) gave investors a reason to take notice in mid-July 2025. The company’s stock jumped over 14% to a new 52-week high. Unity’s stock price jump was powered by a trading volume of ...

Unity Software Surges 10% as China Sale Talk Heats Up: Can It Close the Gap With AppLovin?

Unity Software (NYSE:U) stock is skyrocketing on two major catalysts Friday morning. The main share-price drivers are reports ...
Seeking Alpha

Unity Software surges after Morgan Stanley says ad customers are reporting 'rapidly improving returns'

Shares of Unity Software (NYSE:U) jumped about 12% on Thursday after Morgan Stanley noted that the company's ad customers are reporting rapidly improving returns. The firm has an Overweight rating and ...

Unity Software (U) Is Up 5.8% After Exiting ironSource Network and Supersonic Unit - What's Changed

Unity Software recently reported preliminary first-quarter 2026 revenue of about US$505 million to US$508 million, above earlier guidance, and announced it had already decided to close the ironSource ...
VentureBeat

How marketers should advertise to mobile gamers during the holidays | Unity

Ads are a bigger part of mobile game revenues these days, and Unity is unveiling its playbook for mobile game advertisers to increase revenues in the holidays through ads. Unity said it surveyed 4,094 ...
Seeking Alpha

Unity Makes Ad Quality Tool Free to Help Improve Ad Experience and Player Retention

SAN FRANCISCO--(BUSINESS WIRE)-- Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the broad availability of its Ad Quality tool, now ...