To learn more about our editorial approach, explore The Direct Message methodology. In the age of hyper-personalization, location-based marketing should be a no-brainer. After all, we carry ...

Digital advertising shifts toward measurable outcomes, privacy-first targeting, AI optimization, and performance-driven partnerships for sustainable growth.

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Through a series of whitepapers Oracle Eloqua explores the five tenets of modern marketing. The first one is on targeting.Marketing can't be effective if you're unclear who's involved in the buying ...

Hypertargeting enables incredible precision and personalization in advertising, leading to enhanced engagement and improved return on investment. Assessing goals, audience data, product service and ...

Social media has revolutionized the way businesses connect with their target audience. It has become an indispensable tool for marketers seeking to build brand awareness, engage with customers and ...

The consumer behavior of older consumers remains understudied despite the group’s large numbers and high buying power. There are over 110 million adults in North America age 55 and over, representing ...