Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

QUESTION: In past articles, you have made reference to target marketing. Exactly what is target marketing, and how does one go about developing the strategy? ANSWER: Target marketing is defined as ...

Do you dive right into marketing tactics before coming up with a clear strategy? Don’t put the cart before the horse — here’s how to build a solid foundation for effective and focused marketing.

Incremental marketing is the strategy of increasing advertising expenditures and product exposure when certain benchmarks are met.

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

A well-crafted marketing strategy helps to define a clear path to business growth and acts as a guide for organizational decision-making. A product strategy is at the heart of the marketing mix and ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

Understanding your target market is very important to your business’s success. Without a clear picture of who your ideal ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...