As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds ...

It's nice to have many people visit your Web site. It's even better when people don't just come to your site, but also enjoy your content. But, best of all is when visitors to your site do what you ...

When it comes to designing your website, you have two choices: Select the site elements you believe look best, or you can use "split testing" to determine which design features are most engaging to ...

A/B split testing marries creativity and data analytics to create more powerful, more effective campaigns – here’s everything you need to know. A/B split testing used to be a niche skill, reserved for ...

The vast majority of Facebook ads fail spectacularly, but split testing changes everything. Learn how to split test for successful campaigns. Dr. Ronald Niednagel once said: “Failure isn’t failure ...