This is utterly unscientific, but I suspect that when it comes to my points-and-miles "strategy," I am a lot like you. I have ...

BMO’s new Blue Rewards program offers simpler, personalized perks and new partners for Canadian loyalty members this summer.

Ace Rewards is a free membership program with benefits like free delivery and assembly on select purchases. Members earn points on every purchase, redeemable for discounts, and receive exclusive ...

A new Wayfair Rewards program launched today, offering yet another way to save on the retailer’s expansive selection of home upgrades. The new membership program aims to attract and retain customers, ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

Macy's Star Rewards is a free loyalty program offering points for purchases, member discounts, and more. Members earn Star Money based on spending, with higher tiers unlocking perks like free shipping ...

This summer, one of Canada’s longest-running and most popular loyalty programs will be undergoing a major transformation. The ...