As expectations continue to rise in 2026, one thing is becoming clear: performance can no longer be a post-campaign priority.
Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ...
India Today on MSN
What is Programmatic advertising: Career and beyond
The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...
In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...
Nexx360’s Programmatic Cloud for Video extends the benefits of the platform’s cloud-based programmatic advertising technology to video. Publishers can increase revenues, control ad auction dynamics, ...
Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over 90% of CTV ad dollars were transacted through programmatic pipes. That data ...
Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...
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