On Thursday, February 27, Alan Wolk, one of the industry's most influential thought leaders, will moderate the Streaming Media Connect debate "Will Programmatic Advertising Overtake Brand Advertising ...

Yang Han, Co-Founder and CTO of StackAdapt, joined us to unpack the findings from The State of Programmatic Advertising 2026.

Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that automates direct CTV ad sales.

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

2024 was quite an explosive year in CTV land. Global ad spend on connected TV is expected to surpass $30 billion in 2024, according to eMarketer. That’s a 22.4% increase from $24.6 billion last year.

NEW YORK—A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) ...

Programmatic advertising platform StackAdapt has integrated email and a first-party Data Hub into its core platform, bridging marketing and advertising technologies into one platform. With this launch ...

The market has already begun consolidating. According to ANA’s Q2 2025 Programmatic Transparency Benchmark, curated ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

Kroger Precision Marketing (KPM), powered by 84.51°, has launched new managed-service offsite programmatic advertising capabilities, including programmatic audio, programmatic connected TV (CTV) and ...

Spotify has expanded its programmatic ad partnerships with Google and Magnite aimed at providing access to the music app’s ad exchange. Advertisers can now access Spotify’s logged-in users via a ...