As The Drum gears up for its Digital Trading Awards (DTA), created to reward the best programmatically-executed campaigns in the market, Graham Wylie, senior director, EMEA & APAC Marketing, AppNexus ...

Programmatic trading has exploded over the last few years, but there are bumps in the road that must be ironed out before it can reach full throttle and unleash its potential as a branding medium.

Programmatic controls act as your first responder, enforcing boundaries the moment conditions drift beyond safe limits. This is just as relevant for spread betting, where leveraged exposure behaves ...

We now know that programmatic is mainstream, as more than half of display ad spend in Europe is traded programmatically, writes Simon Halstead, chair, IAB Europe Programmatic Trading Committee and ...

The Interactive Advertising Bureau on Thursday released the latest version of its Quality Assurance Guidelines (QAG)—the self-policing framework aimed at insuring the transparency and quality of ...

Global programmatic advertising will grow by more than $13 billion next year and the year after, but its growth rate has stalled and it’s making slower-than-expected headway in taking share from ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor at ...

Over the past two decades, computers have revolutionized radio broadcasting, changing how content is created, stored and utilized, as well as the technological nuts and bolts of the business. The next ...

Maybe I’m just reading between the lines, but I thought there were some telling things said by media buyers during MEDIA magazine’s Outfront Forum in NYC Tuesday that suggest the science of ...

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Real-time bidding is growing even faster than programmatic overall, at a five-year CAGR of 24%. In real-time bidding, which accounts for well over half of programmatic advertising, the ad buyer bids ...