Onetag’s acquisition of creative ad tech platform Aryel equips its curation solution with new tools for tweaking and testing interactive ad creative.

Programmatic advertising is entering its agentic era. AI agents can now handle complex workflows - audience discovery, custom modeling, activation - that previously required hours of manual work ...

The Trade Desk (NASDAQ: TTD) stock has taken a massive beating in the past year, losing 66% of its value as of this writing due to the company's slowing growth and the rising competition that it's ...

Aryel’s immersive and interactive formats will be natively integrated into Onetag’s Exchange, delivering immersive experiences across more than 50,000 high-performing placements, enabling creative ...

The Trade Desk and PubMatic tap booming CTV and retail media trends, but rising competition, AI bets and valuation gaps set ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Onetag has acquired Aryel to integrate immersive creative formats into its platform, combining quality media, AI-driven ...

The Trade Desk (NASDAQ:TTD) had been largely left for dead by Wall Street investors over the past year. The ad-tech pioneer, ...

OpenAI has reportedly begun early discussions with advertising technology company The Trade Desk (NASDAQ: TTD) as it explores ways to expand advertising capabilities on its popular ChatGPT platform.

TTD rolls out Ventura Ecosystem to boost CTV transparency and CPMs as Q3 revenue climbs 18% to $739M on strong connected TV momentum.