Have you ever wanted to merge Phrase Match and Broad Match Modifier into a single AdWords keyword? Now you can. See best practices and how to enable PMM in your accounts. The best approach would be to ...

Google is making some changes to its match types again, this time phrase match will expand to cover additional broad match modifier traffic. However, Google said this will continue "to respect word ...

When same-meaning close variants rolled out to exact match keywords last fall, the joke was that phrase match was more exact than exact match. That joke’s dead now. As expected, Google is further ...

Why are misplaced modifiers such a common grammatical error? Plus, what's the difference between a misplaced modifier and a dangling modifier? “A popular destination for cruise ships, tourists flock ...

Microsoft Advertising has announced it will soon begin to allow "phrase match will begin to incorporate behaviors of broad match modifier." This is a similar move Google did back in February and ...

Google Ads can be an effective way to reach an audience of new customers. However, if you do not have a well-thought-out keyword list, your search and display ads may not be shown to those ...

Now that I have your attention, I’d like to talk about dangling participles. This most famous of danglers is must-know stuff for any self-respecting smarty-pants. Not because the concept will help ...

Changes are coming to Google’s phrase match and broad match modifier keyword match types, the company announced Thursday. Phrase match will expand to include additional broad match modifier traffic ...