Former baseball pro Alex Rodriguez is not your typical makeup customer. Straight, Gen X and traditionally masculine, he’s perhaps one of the last celebrities you would expect to launch a beauty ...

We're far past men wearing makeup being considered a novelty (just check out any Youtube tutorial from MannyMUA, PatrickStarrr, or James Charles)-but makeup designed with men in mind is still a new ...

Forbes contributors publish independent expert analyses and insights. Dahvi Shira is an LA-based reporter who covers beauty and lifestyle. A gateway to entry? Apparently nail polish. Two different ...