More Americans care about loyalty reward programs, and PNC Bank seems to have noticed. EY’s 2025 Loyalty Market Study ...

CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA ...

Points can provide reasons for customers to engage with a business while offering the company levers it can pull to adjust consumer behavior.

Segment leaders like Starbucks are instead using AI-targeted messaging, aspirational experiences and gamification to nudge ...

Monthly free food drops are among the benefits of the new rewards program.

Add Yahoo as a preferred source to see more of our stories on Google. We may earn a commission if you make a purchase through one of our links. McClatchy newsrooms were not involved in the creation of ...

When you connect the dots across data, teams and experiences, you can change loyalty from a marketing tactic into a strategic advantage.

Delta Air Lines' SkyMiles has been ranked the world's most valuable airline loyalty program, with an estimated valuation of more than USD ...

Kalalou introduced a tiered loyalty program in 2025 modeled after Creative Co-Op‘s, offering discounts up to 20% based on annual retail spend. Creative Co-Op’s Advantage program grants retailers ...

The best sweepstakes casinos have loyalty programs that reward players who play consistently and wager big totals of Gold Coins (GC) and Sweepstakes Coins (SC). Some sweepstakes casino loyalty ...

Devaluations, blackout dates and higher spending thresholds are leaving travelers questioning loyalty programs.