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There's no question YouTube's beauty bloggers have some of the largest followings, and the platform has become an important place for even the biggest makeup brands to debut their products. Now, ...

Makeup tutorials and reviews are some of the most popular content on YouTube, as they help people learn about new products as well as how to apply them. YouTube is now kicking that experience up a ...

Sometimes, you wish you could walk in the shoes of a Disney princess. Who wouldn't want to befriend adorable animals, sing whenever your heart desires, and live that happily every after kind of life?

Earlier this summer, YouTube announced its plans for a new AR feature for virtual makeup try-on that works directly in the YouTube app. Today, the first official campaign to use the “Beauty Try-On” ...

Whether it's a rainy day, you’re feeling a little under the weather, or leaving your house just holds no interest to you, there are plenty of ways to fill your alone time. Rather than just scrolling ...

Cool temperatures, golden leaves, and the return of oxblood manicures are all signs that fall is near. You may be trying to savor the last days of summer, but at Black Girl Magic headquarters, we’re ...