With an increasing amount video content being watched by the modern-day consumer, video advertising has become a very popular marketing medium over the past few years. In a self-report issued this ...

Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right ...

Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...

Keyword-based targeting operates on flawed assumptions. When a page contains the specific words ‘running shoes,’ traditional systems assume purchase intent. However, those pages might be about a ...

Reddit released a Keyword Targeting feature on Friday, giving advertisers another way to connect with those who engage across Reddit's communities. Artificial intelligence provides the ability to ...

Do you love, no scratch that—“luv” espresso? Do you “adore” it even? Twitter advertisers may now know how you feel about their products no matter how you choose to express yourself. On Wednesday, the ...

Quora Ads Evangelist JD Prater speaks at SMX West in San Jose SAN JOSE — Quora continues to rapidly build out features and capabilities of its not-yet-two-year old advertising platform. The question ...

From Grapeshot CEO John Snyder’s vantage point, a culture of innovation and a willingness to partner in the UK has created new opportunity for his company. Having originally entered the ad tech space ...

ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work. The post For ChatGPT ads, behavior matters more than targeting appeared ...