Apple’s latest immersive video for Vision Pro users is coming this week, it’s called Real Madrid: The Weight of Greatness.

"Ice Dive" takes viewers under the ice in the Arctic as a diver attempts to break a world record, filmed for Apple Vision Pro. Apple Vision Pro has seen a slow rollout of content built for its unique ...

“By advertising on Roblox, brands can create deeper connections and engage tens of millions of Gen Z users who represent our top-spending demographic and spend millions of hours here daily connecting ...

Vision Pro recently offered access to a series of NBA games live in Apple Immersive Video, and now the Blackmagic camera that enabled that experience has officially been unveiled to the public with ...

Four short immersive videos are available for Apple Vision Pro users, and after nearly two months on the market, a fifth has arrived in the form of a five-minute MLS ad. Apple Vision Pro can play ...

Apple on Thursday announced its upcoming lineup of immersive video content for the Vision Pro. The list includes behind-the-scenes footage of the 2024 NBA All-Star Weekend, an immersive performance by ...

Blackmagic has announced that its URSA Cine Immersive commercial camera for shooting high-quality 3D immersive video is now available to preorder “direct from Blackmagic Design Offices,” with the ...

But much of the progress the Vision Pro has made hasn’t stemmed from the routine tick-tock of software and hardware updates. Apple has also been throwing itself into the equally vital work of getting ...

Apple has released a new companion app called Apple Immersive Video Utility for Vision Pro owners that allows them to organize and manage immersive content with the help of a Mac. The utility, which ...

Apple has developed a proprietary — even mysterious — “fisheye” projection format used for their immersive videos, such as those played back by the Apple Vision Pro. What’s the mystery? The fact that ...

In 2026, short-form, immersive, and interactive videos dominate digital engagement, driven by TikTok, Reels, and AI-enhanced tools. Trends like relatable memes, micro-education clips, and shoppable ...