Enhanced Campaigns continue to grow in importance in the world of paid search marketing – which is already a formidable discipline that’s in a constant state of change. But it can be so rewarding when ...

Google AdWords lets you choose from a number of keyword matching options so that you can control who sees your ad. One of the most popular options is the Broad Match Modifier. Today we’re talking ...

Modifiers (usually 2-digits) are added to the main procedure code to signify that the procedure has been altered by a distinct factor. Modifiers are accepted by most payors. Modifiers can increase or ...