Oracle 1.0 was more about databases than device graphs. But as Oracle methodically built out a Marketing and Data Cloud, that changed. For the latter, marrying data management platform BlueKai with ...

Oracle wants to help marketers bridge the gap between the known and unknown. The company integrated the BlueKai data management platform (DMP) and ID graph with its customer data platform (CDP), it ...

For more than a year, Oracle has been building up the capabilities of ID Graph, a tool in the Oracle Data Cloud that helps marketers understand consumer behavior across channels. On Wednesday, Oracle ...

Graph analytics is critical to understanding and making sense of your data, in particular when combating fraud. Watch this demo and understand how to focus your investigation and focus your leads.

Oracle is being served a class-action lawsuit on the grounds the cloud provider's regularly conducted business practices result in "deliberate and purposeful surveillance of the general population." ...

Understanding the relationships in graph database theory allows us to work with the new 'shape' of data itself. Businesspeople like graphs. C-suite executives are fond of pie charts, Venn diagrams, ...