Mattel is ringing in the 40th anniversary of American Girl with a new Modern Eras collection. The line features modernized ...

We will cede that the dolls’ eyes are especially vacant, even for dolls.

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

American Girl's Historical dolls got a makeover to fit in with the brand's "Modern Era," with the iconic Samantha Parkington ...

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions.

American Girl dolls that highlight historical moments are being taken out of the past and plopped into the current era.

However, when Mattel “retires” a doll, as the company periodically does, it can have a beneficial effect on Girl Again’s offerings – occasionally big time. A rare Kirsten Larson doll, which tells the ...

When, earlier this week, Mattel unveiled its 40th-anniversary “Modern Era” American Girl dolls, the response online was not ...

American Girl Doll announced it's releasing a Modern Era Collection, which features the iconic historical doll collection but with a massively trendy makeover, and fans are upset ...

Best friends Carter and Barrett grew up playing with American Girl dolls, and now they're creating viral American Girl doll ...

When my daughter was born in 1983, my mothering was driven by late-70s feminist ideals. I believed that if I dressed her in overalls, cut her hair as short as a boy’s, and gave her trucks instead of ...