The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Mauro Frota It’s a new ...

I don’t know how many coaches told me “no pain, no gain.” I can tell you that as a child and young adult, it was never the pain part of exercise that encouraged me to be active. It was the fun— ...

While some of its early hype has died down, the concept of gamification — rewarding mundane tasks by turning them into games — has not only survived, but thoroughly wedged itself into society. It’s ...

My hands were slick with sweat as I clutched the Wii controller, limbs flailing wildly as I struggled to keep up with the “Womanizer” routine on Just Dance. It was the late aughts, and I detested ...

We know that turning goals into a game can increase people's physical activity. We also know that financial incentives can be effective, especially when they're framed in a way where people lose money ...

Gamification was always just behaviorism dressed up in pixels and point systems. Why did we fall for it? It’s a thought that occurs to every video-game player at some point: What if the weird, ...