Creating the optimal e-commerce website design and user experience (UX) can be challenging. Great UX combines multiple design choices of the website’s information architecture, site-wide navigation ...

Taylor Sansano has over a decade of experience writing in a variety of industries, from healthcare to education to B2B. With a background in journalism, Taylor has a passion for research and ...

No matter the product, the ultimate goal of any ecommerce site is to attract customers. Once on your page, they can navigate your well-designed interface and peruse your products before finally ...

In 2015, overall web sales across Europe were up 12.6 percent. For the United States, results were the same: The same study found that web sales here in 2015 grew by 14.6 percent. Related: What's Next ...

Just as you would install a wheelchair ramp to accommodate physical shoppers, you must ensure your digital storefront welcomes everyone. Have you evaluated how user-friendly your site is for visitors ...

Over the next couple of years, how search engines index content will likely change. I’ve covered this viewpoint in Why 100% indexing isn’t possible, and why that’s OK. Still, this ultimately means ...