What if prices of your favorite menu items went up and down just like the prices of your Ubers to and from the bar? As it turns out, that may be where we’re headed. The restaurant industry, long ...

The results from my recent survey are in and in this series of articles we’ll be talking about some of the findings. We now have a total of 142 respondents who shared their definitions of dynamic ...

Evolution in technology is spurring innovation for the restaurant industry, including ways to optimize revenue with carefully determined prices. Known as dynamic pricing—aka surge pricing—it’s a ...

The results from my recent survey are in and in this series of articles we’ll be talking about some of the findings. We had a total of 118 respondents who shared their definitions of dynamic pricing, ...

Gig companies like Uber and Lyft have popularized the economic concept of dynamic pricing (also known as "surge pricing"), making it a common phenomenon in our modern economy. Now, some restaurants ...

Although the restaurant industry has been experimenting with dynamic pricing for years, public discourse around the topic grew last month with the news that Wendy’s would be testing dynamic pricing in ...

Six months after Wendy’s started a fierce debate about the fairness of dynamic pricing in restaurants, with consumers comparing price fluctuations throughout the day to Uber surge pricing policies, ...