Opinions expressed by Entrepreneur contributors are their own. I’ve been an entrepreneur since 1999. I worked in three startups earlier in my career. I cherish the extensive network of diverse ...

Having a referral program is one of the most effective ways to get more customers down the sales funnel. A study found that referral marketing is trusted by 86% of customers, making it the most ...

That said, referral programs are not all created equally. For every viral referral success story, there are many more companies that launch their customer-generation efforts to crickets -- meaning an ...

Growing a brand presence requires understanding the customer and putting their needs first. Customer advocacy transforms customers into brand advocates willing to vouch for and promote products and ...