The sudden onset of a crisis can pose an existential threat to your non-profit organization, especially since your reputation is your most valuable strategic asset. A strong reputation is often the ...

Crises happen when they are least expected, which is why every organization should have a crisis communication plan in place. Crises communications refers to information that is shared when an event ...

Nicole Tidei is a Vice President at Pinkston, a Washington D.C.-based full service branding, marketing and communications firm. In my more than a decade in public relations, I’ve seen plenty of ...

For years, your company has made good choices and positively impacted the communities and employees it serves. You have a stellar reputation — perhaps even a Pillar Award on display — and your ...

As the real-life impact of the CrowdStrike and Microsoft outage continues to unfold, one thing is clear: building crisis communication strategies is an essential part of leadership. It’s a step that ...

In an ideal world, a crisis would make an appointment. It would announce its imminent arrival several weeks in advance, giving organizations plenty of time to understand its potential impact and ...

I don’t throw the word "crisis" around lightly. In my experience, everything in a crisis is manageable. I always tell my staff that it’s not a true crisis unless someone is in handcuffs, on national ...