Gensler's team tested a range of vendor-created generative AI tools, some of which are now integrated within an in-house ...

The projects include work from 'Maya and the Three’ director Jorge Gutierrez, former Nickelodeon exec Albie Hecht and ...

New Firefly AI Assistant, powered by Adobe’s creative agent, enables creators to direct outcomes in their own words as the assistant orchestrates and executes complex, multi-step workflows across ...

Marketing’s secret weapon is still human.

It can be very dangerous to use generative AI these days, even if you're responsible for a beloved, critically acclaimed title. Baldur's Gate 3 developer Larian and Clair Obscur: Expedition 33 ...

A creative director stares at a blank page at 8:07 a.m., coffee cooling beside a half-finished brief. Ten years ago, that page would have pulled in a crowd: copy, art, strategy, maybe a junior team to ...

Overall, AI is expected to unleash the creativity of Sony Interactive Entertainment’s studios, power a more curated and ...

Google rolled out a brand new experimental AI tool last Thursday called Project Genie. By Friday, video game stocks were tumbling as a result. Gaming industry giants like Unity Software, Roblox, ...

The rise of artificial intelligence (AI) has raised concerns about a potential negative impact on jobs in creative fields, but a new analysis finds that those jobs aren't disappearing even as AI ...

The team used the Divergent Association Task (DAT), something used in psychology to measure a specific type of creativity. Essentially, it asks someone to come up with 10 words in four minutes, and ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. Recently, popular video game ...