In this episode of WWD Voices in Detail, Alexandra Pastore, deputy strategic content editor at WWD, is joined by Sarah Engel, president of January Digital, to discuss the consumer behavior trends ...

What makes a product idea durable and what signals a short-term hype cycle? Investors from Alliance Consumer Growth, Collaborative Fund and Sonoma Brands Capital weigh in on how they separate enduring ...

Circana research says convenience, indulgence still drive shoppers, despite a growing number of health-minded customers ...

Operators that adapt to these shifts will be best positioned for long-term success. Additionally, the surge of mocktails is shaping the landscape, offering sophisticated nonalcoholic options for ...

From protein-first eating and value-driven DIY cooking to newstalgia and global heat, PS Seasoning reveals how consumer behavior is shaping flavor demand in 2026 In 2025 alone, PS Seasoning developed ...

Plus500 reports Valentine's Day spending reached $27.5 billion in 2025, reflecting consumer resilience despite inflation, with a shift towards experiential gifts and online shopping.

Staying afloat—never mind growing—in the tightly packed, highly competitive commercial environment that typifies the modern marketplace demands a lot from a business. Chief among the survival skills ...

Last year, AI clearly moved from novelty to expectation. Hyper-personalisation ceased to be optional and became a competitive baseline, brands that failed here struggled to retain relevance. Studies ...

Bibi Bonnecwe, executive creative director at Brave Group, looks at why in 2026 human truths matter more than marketing ...

Wedbush’s travel data for the quarter ending in September has shown that near-term lodging trends are more negative compared to current estimates, weighed down by contracting international demand and ...

The retail landscape is in flux. What may have worked for retail marketers just a few years ago may no longer have the same impact today. Why? Buyer journeys are evolving, spending habits are shifting ...