Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

Consumer intelligence models are struggling to keep pace with how people actually make decisions today, as consumer journeys ...

Buying a car used to involve visiting many dealerships. People would flip through newspaper ads or drive around looking ...

While there appears to be no end in sight to the tumult of the retail landscape, behavioral science reveals that much consumer behavior is actually durable and predictable. And while behavior is ...

In 2025, India’s relationship with consumer electronics crossed a psychological threshold. Devices that once sat firmly in the aspirational category now moved decisively into everyday consideration ...