Who, exactly, is a consumer? Before we understand the psychological factors driving consumers' buying behavior, it is important that we understand who consumers are. Consumers can be a single consumer ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

Current and Future Shopping Trends survey provides retailers with insight into key factors shaping how consumers buy from brands, while findings show the Metaverse, cryptocurrency and NFTs are poised ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

If I were a budding founder building a product in early 2021, my first consideration would be timing. What will the world look like in the next 6, 12, and 24 months? Where will my product fit in the ...

As a consumer behavior professor, I’m a zealous believer that every professional (and aspiring professional), regardless of career track or concentration, should study consumer behavior. Not yet a ...

Customer-switching behavior refers to consumers abandoning a product or service in favor of a competitor's. For example, customers might move funds from one bank to another if they are dissatisfied ...

Sex sells. But when? New research by Kristina Durante, associate professor of marketing at Rutgers Business School, shows how evolutionary factors hardwire consumer behavior in ways that marketers can ...

Virtually every expert, from Wall Street analysts and economics professors to Federal Reserve board members, is concerned about inflation. With rising prices and news stories, it’s hardly surprising ...