The National Advertising Division (NAD) recently reiterated several longstanding principles of comparative advertising in a monitoring ...

While advertisers are awaiting the Federal Trade Commission's revisions to the Green Guides, the National Advertising Division (NAD) of BBB National Programs continues to review environmental ...

Comparative advertising is a type of advertising in which one's own product or service is compared with a competing product or service. If such ads specifically mention or refer to the trade mark or ...

In Beiersdorf v Hindustan Unilever – an infringement spat involving trade dress for cosmetic creams – the Delhi High Court has delved into the world of comparative advertising, disparagement and ...

Answer: While we can’t provide any specific recommendations with knowing all the aspects of your particular situation, one thing you might want to think about comes from the basic research on ...

Following its decision in L’Oréal SA v Bellure NV last year, the ECJ has provided further guidance on the issue of comparative advertising. In Lidl SNC v Vierzon Distribution SA, the ECJ ruled that ...

Comparative advertising is a useful tool for a company to stand out in an increasingly competitive market. Keshav S Dhakad and Vaishali Mittal of Anand & Anand examine the advantages and the pitfalls ...

This article on negative and comparative advertising asks the question 'does it work?' The author explains that this form of advertising emanated from U. This article on negative and comparative ...