A common problem online is people not completing the checkout process — whether that’s buying a product or finishing a donation form. To help donors, or shoppers, complete the transaction, ...

Economics often borrows ideas from the sciences, yet unlike physics or chemistry, no country has ever run a controlled, pure economic experiment on a national scale. A pure experiment requires ...

This bold social experiment forces people to confront a question they’re never prepared for: would they let a stranger live with them? The reactions reflect micro-expressions, trust cues, and ...

It is a bit difficult to say what criteria should be used to judge the success or failure of a research initiative on the scale of merging psychology and economics. Two reasonable criteria, at least ...