It's important to foster safety when requesting authenticity in the workplace. To avoid confusion on expectations around authenticity, please make sure written and verbal agreement around the ...

Authenticity is unquestionably important. We are told it is essential for our well-being, critical to developing and maintaining valuable personal relationships, and key to career success. But what is ...

As Gen Z and Gen Alpha have flooded social media with their "raw" and "messy" aesthetics, aiming to reject the curated perfection of previous generations, they've inadvertently created a new form of ...

Authenticity isn’t just a buzzword. Researchers have found that authentic people enjoy better psychological health and a greater sense of meaning in their lives. “There’s a really strong link between ...

The digital age has changed how consumers see brands — today, in addition to the product itself, there is an expectation that the organization delivering that service is authentic, transparent and ...

Authenticity is one of the most common buzzwords taken from psychology. I hear people using it every day in the media and in conversation. But it is also one of the most misunderstood terms. A lot of ...

In an era of information overload, consumers can smell inauthenticity from a mile away. Slick campaigns, empty promises, and performative marketing no longer cut it. Today, authenticity isn’t a ...

Every morning, I open my email inbox to see at least ten Google Alerts messages for the word “tacos.” More and more, the alerts have pointed me toward social media posts and articles that celebrate ...

This article was published in Scientific American’s former blog network and reflects the views of the author, not necessarily those of Scientific American Authenticity is one of the most valued ...