Tom Emrich is an immersive media industry veteran who previously programmed Augmented World Expo, and most recently was an executive at Niantic. Tom Emrich’s The Next Dimension is a timely, ...

Augmented reality (AR) takes digital images and superimposes them onto real-world views. But AR is more than a new way to play video games; it could transform surgery and self-driving cars. To make ...

The use of computer-assisted navigation and robotics within surgery has exploded in recent years. Augmented reality technologies can now improve surgical accuracy and offer more complete data all ...

The advancements in artificial intelligence have allowed augmented reality to become much more accessible to everyday consumers. From Apple’s Vision Pro to Meta’s Quest, technology that was once ...

Why Qualcomm, Sandbox VR, Bilt, and Journee are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2024. Augmented reality and virtual reality are about a lot more ...

Restaurants looking to stand out in a crowded market may want to consider augmented reality.

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

A new augmented reality system splits the difference, by precisely guiding the hands of human carpenters. Developed by Andrea Settimi and colleagues at Switzerland's EPFL university, the open-source ...