Interactive and participatory advertising campaigns 2025 invited us to be part of the action. From sharing memories with Coca ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Skip the generic pitch — local stories and community vibes hit harder. Big brands win when they think small — personalized, neighborhood-level campaigns drive real engagement. Trust matters: Show your ...

Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through nonprofit and private organizations.

The new campaign is meant to convey to the world Ford's shift from a product-first to a human-first company that emphasizes aspects of Ford beyond its vehicles. Ford is launching "Ready, Set, Ford" ...

For many marketers, the first half of 2025 summoned unwelcome parallels to the early days of the pandemic. The rush to batten down the hatches, trim budgets and adjust media plans on the fly returned ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

AI is an essential component of effective performance marketing strategies. Over the past three years, our company has launched over 500 campaigns using Google's Performance Max and Facebook ...

MM+M summer intern Lola Offenback sits down with Derrick Gastineau to discuss Currax Pharmaceuticals’ latest human-centered campaign, Real Patients, Real Results. Gastineau emphasized the importance ...